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Dear Dutch - NYC Tech Community,
For the past 1,5 years at the Consulate, it has been a pleasure meeting many of you and hearing about your adventures in the tech space. In this 3rd edition of the Halve Maen newsletter, I would like to share with you the three biggest challenges I have seen Dutch startups face in their expansion to New York City.
- Acquiring the right people: Whilst New York City is definitely not short of a workforce, finding suitable people for your business can be an obstacle - make sure to talk to (Dutch) entrepreneurs who have experienced this process.
- The difference in business culture between the Netherlands and the US is bigger than many people expect. In the US, time is money, which means meetings and negotiations are much shorter than in the Netherlands. Moreover, have your product and pitch up to American standards - make sure your online presence is of high quality both visually and linguistically.
- It is extremely difficult to find a good balance between operating both your business back home in the Netherlands as well as in New York City - make sure you are comfortable "leaving" the home front behind.
Look forward to seeing you soon!
Julia Knoeff
Senior Economic Officer Tech Startups & Creative Industries
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Save the Date: Halve Maen "How to Expand to the US Market" Panel in Amsterdam
Due to the successful "How to Expand to the US Market" Panel last September during StartupFest Europe in the Netherlands, Halve Maen will host a similar event this year in the aftermath of The Next Web. If you are interested in expanding your business to the US this is the perfect opportunity to learn more about the US startup- and tech ecosystem. Meet with a selection of (Dutch) founders who will share their knowledge and insights into successfully entering the US market. After the event there will be time for one-on-one meetings with Dutch-US industry- and/or government experts.
Date: Wednesday May 30, 2018
Time: 16:30 – 18:30 CEST
Location: B. Amsterdam
Johan Huizingalaan 763A, 1066 VH Amsterdam, The Netherlands
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Interview with Daan Reijnders - Instant Magazine
Jaimee Hulsmeyer recently interviewed Daan Reijnders, Co-Founder and CEO of Instant Magazine, at their headquarters in Amsterdam. Since the founding of Instant Magazine in the Netherlands in 2014, the company has successfully expanded to over 40 countries, including the US. In this interview, Daan shares his tips and tricks about expanding your business to New York City - from sales pitching to launching and hiring. Instant Magazine is one of the partners of the Halve Maen partnership.
Read the full interview here.
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Website Update: Incubators, Accelerators and Co-working Spaces
Did you know NYC has a FashionTech accelerator? And an accelerator specifically for women-led companies?
We just launched a new section on www.HalveMaen.co: This table highlights the top incubators, accelerators and co-working spaces in New York City.
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Smart Cities New York 2018 Innovation Mission
From May 8th to May 10th a 90-member delegation from the Kingdom of the Netherlands, led by Rotterdam Mayor Ahmed Aboutaleb and Professor and Ambassador of Circular Economy Jacqueline Cramer, attended the Smart Cities New York 2018 conference. The delegation included representatives from the government, business, academic sectors, and local municipalities representing the Netherlands, Aruba, Curaçao, and the cities of Rotterdam, Eindhoven, and Amsterdam. It was an intensive 3-day program revolving around sustainability, mobility, inclusive economies, disruption and much more.
Find an overview of the delegation here.
For videos on the ins and outs of the mission program, click here.
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EdTech Bootcamp 2018
Earlier this year 10 highly promising EdTech companies from the Netherlands participated in a week-long immersive program to explore opportunities for partnerships and collaborations in both Boston and New York. The EdTech companies visited organizations and universities with the aim to foster the expansion of their businesses to the United States. It was a very successful and exciting week for all participants. Watch the recap video below!
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